Personal trainer & fitness websites
High-performance web design for personal trainers
Turn profile views into paying clients with a custom fitness website. No DIY builders, no expensive agency retainers—just a fast, professional site built to grow your fitness business.
- 5/5 from owners I've built for
- 10+
- Years building production sites
- ~24h
- To a tailored proposal
The problem
Stop losing clients to slow, confusing websites
Common gaps
- Relying solely on unpredictable social media algorithms for new leads
- Losing potential clients because your current site is slow or hard to use on mobile
- Paying high monthly fees for clunky drag-and-drop website builders
What we fix
- A professional digital storefront that you actually own and control
- Mobile-optimised design built specifically to capture client enquiries
- A flat-fee custom build with transparent pricing and no hidden retainers
Foundations for sale
Conversion-ready foundations, custom-built for you
Skip the blank canvas. We start with proven, high-converting layouts tailored for fitness professionals, then fully customise the design, copy, and branding to match your coaching business.
Foundation A: The Lead Generator
Perfect for independent PTs focusing on direct enquiries and local consultations.
Deploy fitness lead foundation and paste URL
Foundation B: The Program Showcase
Ideal for online coaches selling structured programs or group classes.
Deploy fitness program foundation and paste URL
Pricing snapshot
Transparent pricing. No surprises at the proposal.
Get a complete, custom-designed personal trainer website without the typical agency price tag.
Base build
AUD flat fee · five core pages · ~24 hour proposal
$20/mo
Managed hosting + SSL
Included
- Custom design & build
- Mobile and tablet responsive
- Basic on-page SEO setup
- Lead capture forms
- Full ownership of your site
What's included
Everything you need to sign more clients
A lightweight, professional setup designed to turn visitors into consultations.
Mobile-first design
Most of your traffic comes from phones at the gym. We ensure your site looks perfect on every device.
Lead capture
Clear consultation and enquiry forms that send new leads straight to your inbox.
Fast loading speeds
Optimised performance to keep potential clients engaged and prevent them from bouncing.
Complete ownership
Once the build is paid for, the code and design are 100% yours. No lock-in contracts.
SEO foundations
Built following best practices so local clients can easily find you on Google.
SiteSubs vs the alternatives
How SiteSubs compares
Same goal: a working website that earns trust. Different trade-offs on price, effort, and ownership. Here is what you actually get with each option.
| Compare | RecommendedSiteSubs | Wix | Squarespace | Webflow | Framer | WordPress | Agency |
|---|---|---|---|---|---|---|---|
| Upfront build cost | $800 flat | $0 | $0 | $0 | $0 | $0 (DIY) | $3k–$15k+ |
| Ongoing monthly cost | $20/mo | $17–$45/mo | $23–$65/mo | $14–$39+/mo | $5–$30/mo | $10–$30/mo | $200+/mo retainer |
| Time to live site | 24–72 hrs | Weeks (DIY) | Weeks (DIY) | Weeks (DIY) | Weeks (DIY) | Weeks (DIY) | 4–12 weeks |
| Who builds the site | We do | You do | You do | You do | You do | You / dev | They do |
| Custom design | Custom | Template | Template | Blank canvas | Blank canvas | Theme-based | Custom |
| Performance & SEO baked in | Limited | Limited | Depends | Depends | Plugin-heavy | ||
| You own the code | Locked in | Locked in | Hosted only | Hosted only | |||
| Single contact, accountable | Charlie | None | None | None | None | None | 3–5 people |
SiteSubs
- Upfront build cost
- $800 flat
- Ongoing monthly cost
- $20/mo
- Time to live site
- 24–72 hrs
- Who builds the site
- We do
- Custom design
- Custom
- Performance & SEO baked in
- You own the code
- Single contact, accountable
- Charlie
Wix
- Upfront build cost
- $0
- Ongoing monthly cost
- $17–$45/mo
- Time to live site
- Weeks (DIY)
- Who builds the site
- You do
- Custom design
- Template
- Performance & SEO baked in
- Limited
- You own the code
- Locked in
- Single contact, accountable
- None
Squarespace
- Upfront build cost
- $0
- Ongoing monthly cost
- $23–$65/mo
- Time to live site
- Weeks (DIY)
- Who builds the site
- You do
- Custom design
- Template
- Performance & SEO baked in
- Limited
- You own the code
- Locked in
- Single contact, accountable
- None
Webflow
- Upfront build cost
- $0
- Ongoing monthly cost
- $14–$39+/mo
- Time to live site
- Weeks (DIY)
- Who builds the site
- You do
- Custom design
- Blank canvas
- Performance & SEO baked in
- Depends
- You own the code
- Hosted only
- Single contact, accountable
- None
Framer
- Upfront build cost
- $0
- Ongoing monthly cost
- $5–$30/mo
- Time to live site
- Weeks (DIY)
- Who builds the site
- You do
- Custom design
- Blank canvas
- Performance & SEO baked in
- Depends
- You own the code
- Hosted only
- Single contact, accountable
- None
WordPress
- Upfront build cost
- $0 (DIY)
- Ongoing monthly cost
- $10–$30/mo
- Time to live site
- Weeks (DIY)
- Who builds the site
- You / dev
- Custom design
- Theme-based
- Performance & SEO baked in
- Plugin-heavy
- You own the code
- Single contact, accountable
- None
Agency
- Upfront build cost
- $3k–$15k+
- Ongoing monthly cost
- $200+/mo retainer
- Time to live site
- 4–12 weeks
- Who builds the site
- They do
- Custom design
- Custom
- Performance & SEO baked in
- You own the code
- Single contact, accountable
- 3–5 people
How it works
How we launch your fitness site
A straightforward process from initial chat to live website.
- 01
1. The Brief
Tell me about your fitness business, target clients, and current branding setup.
- 02
2. The Proposal
I will send you a clear, fixed-price quote and timeline within 24 hours.
- 03
3. Design & Build
I custom-build your new site and share a live preview for your feedback and approval.
- 04
4. Launch
We make your site live, fast, and ready to capture new client enquiries.
Who builds your site
One professional. No middlemen.
I'm Charlie - a web developer-designer with over 10 years of experience building high-performance websites for businesses of all sizes. When you work with me, you work with me. No account managers, no outsourced teams, no playing telephone with your feedback.
I started SiteSubs because I saw too many business owners getting burned - paying agencies thousands for slow, bloated sites, or trying to do it themselves and looking unprofessional online. There's a better way: transparent pricing, custom design, and sites that actually convert traffic. I help personal trainers and fitness professionals ditch the DIY frustration and launch sites that actually convert.
Real owners, real builds
Don't just take my word for it
Honest feedback from business owners I have worked with directly. No filler, no agencies, no middlemen.
“Charlie is a true asset. From logos and websites to complex automations, he delivers high-quality work quickly and with genuine care. He has been invaluable in shaping our systems, branding, and growth. I couldn't recommend him highly enough.”
Lance Brown
Owner Director
jatelectrics.com.au
“Charlie's guidance in building the interactive aspects of our unique equine research website made all the difference. He delivered great visuals with no clutter, and the feedback on our user-friendly interface has been excellent. Great work and excellent value for money.”
Stuart Walker
Chair & Trustee
ruralguardian.org.nz
“Charlie provided the complete package. He didn't just build a website; he created a cohesive brand identity that truly elevates our professional image. From the logo design to the final site launch, the process was seamless.”
Gabriel Lanton
Owner Director
lighthawk.com.au
Questions
Frequently asked questions
Ready when you are
Ready to upgrade your fitness brand?
Get a custom, fast-loading personal trainer website built for a flat fee.
Reply within ~24 hours · No obligation · You own the site